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Campaign Design
2023
Rhythm & The Machine
Tonic is an art gallery specializing in NFT auctions of digitally native artwork. As a design intern over the summer of 2023, I created marketing graphics for the collection with NFT artist Lars Wander.
Process
I began by extrapolating details from 3 of Wander's pieces on Adobe Illustrator. In doing so, I created a "library" of visual elements that I wanted to use to market the collection.
From there, I used Figma to arrange these elements and decorate Tonic's announcement posts - for Instagram, Twitter, Facebook, and in printed materials. I used the brushstroke-like details of Wander's work to create organic, floral shapes, underscoring the free-flowing qualities of his NFTs.
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